It's early days of a startup, it’s strapped for cash. The credit cards are maxed out, and it's too early to raise venture capital.  This is happening during the Obama/McCain election, so the entrepreneurs decide to print 1,000 boxes of cereal, half of the boxes are labeled “Obama O’s”, the other half “Cap’n McCain’s”. They raise $30,000 through the sale of the cereal and it’s enough to get the company to the next stage.  The startup is called “AirBnB”. You might have heard of it.

Cereal Entrepreneur is a content platform about resourcefulness.  And grit.  Paul Graham, founder of the YCombinator accelerator, says that the main advice he gives startups is “Don't die”.

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John Doe