I have been in digital marketing, e-commerce and branding since 1999. I spent a decade on the client side and felt very strongly that agencies were just missing the mark when it came to service and truly understanding what brands and SMB's really need. I set out to create an anti-agency model that put service first, after which Sircle Media was born.
I like working with businesses and learning their stories. I like helping owners and marketers craft their message and then present their unique selling propositions and reasons for being. Sales comes easy to me, because the passion and understanding are there and that creates a very solid foundation for working with clients.
I work both in service and in marketing because it allows me to help businesses sell their products and offerings to others. This is the path I chose, because it allows me to play to my strengths and provide an element that most brands are missing. It is one thing to believe you are great, but it is harder to get others to agree.
I am convinced that if truth, honesty, hard work AND excellent customer service are your north star(s) then you will win in the end. The commitment to remarkable service cant just be on the surface, it needs to run deep. Ultimately, business decision makers want to trust a partner, who will have their best interest at heart and will work hard to advance the client's needs before their own. That is where we focus.
How's Sircle Media different from its competitors?
Most social media agencies are looking to offer project work OR retainers that are itemized solutions and not solving the real problem. Businesses really need an employee mindset when running point on social media and we really work to fill that role in a unique way. I always say we are more of a staffing agency that an traditional marketing firm and we are filling a mission critical role, just in an outsourced capacity.
What’s your advice to other entrepreneurs?
Focus on the important stuff and work hard, smart and fast. Don't get too high or too low and just remain committed to and focused on moving the company forward and leaning in on the pros and on reducing the cons along the way.